Strategy has added another 4,871 Bitcoin to its balance sheet, spending about $329.9 million at an average price of $67,718 per coin, according to a Form 8-K filed on April 6, 2026. The company said its total Bitcoin holdings now stand at 766,970 BTC, acquired for roughly $58.02 billion at an average cost of $75,644 per Bitcoin.
The latest purchase extends what has become one of the market’s most closely watched corporate accumulation strategies. Strategy disclosed that the Bitcoin bought between April 1 and April 5 was funded through proceeds from its at-the-market equity sales, a reminder that the company continues to use capital markets to keep adding to its treasury position. In the same filing, Strategy also laid out recent ATM activity across its various securities, including proceeds from common stock and preferred stock sales.
The new buy comes after a volatile start to the year for the company’s digital-asset position. Strategy reported a $14.46 billion unrealized loss on digital assets for the three months ended March 31, 2026, along with a $2.42 billion related deferred tax benefit. As of March 31, the company said its digital asset carrying value was $51.65 billion, while the cost basis of its Bitcoin remained above fair value, leading it to record a deferred tax asset and valuation allowance tied to those losses.
Strategy Keeps Stacking Bitcoin
The firm is still leaning hard into Bitcoin accumulation. At the current BTC price of about $69,257, Strategy’s 766,970 coins would be worth roughly $53.1 billion, which is still below the company’s stated aggregate purchase price of $58.02 billion. That gap helps explain why the market continues to view Strategy as a leveraged proxy for Bitcoin itself: when the coin rises, the upside can be dramatic, but when it falls, the paper losses can look just as severe.
For Bitcoin traders, the purchase is notable not only because of its size but also because of what it says about conviction at this level. Strategy’s latest average entry price of $67,718 came in just below the current spot price, suggesting the company bought into strength rather than waiting for a deeper pullback. Still, the broader message is the same one Strategy has been sending for months: it appears committed to treating Bitcoin as a core treasury asset, not a speculative side bet.
In practical terms, this means every new move by Strategy remains market-moving news far beyond the company itself. Its purchases are followed closely by traders, analysts, and retail investors because they often shape sentiment around Bitcoin treasury adoption more broadly. With more than three-quarters of a million BTC now on its books, Strategy has become the clearest example of a public company using balance-sheet firepower to keep stacking Bitcoin, even when the path is uncomfortable.
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