In April 2025, a landmark milestone was achieved in the partnership between Gate.io, the global-leading cryptocurrency exchange, and FC Internazionale Milano. Gate.io’s Chief Business Officer, Kevin Lee, traveled to Milan as the brand spokesperson to witness firsthand the seamless fusion of the Gate.io identity with the passion of the beautiful game. From exclusive VIP treatment to the display of a colossal brand logo at the center of the pitch, this immersive experience, bridging the worlds of Web3 and sports, is redefining the paradigm of brand collaboration in the Web3 era.

Kevin attended a key Serie A showdown at San Siro, where Inter triumphed 3-1 over Cagliari, securing a dominant victory and extending their lead at the top of the Serie A table, with a 6-point lead over second place. In this game, Gate.io, acting as Inter’s Official Sleeve Partber, achieved extensive brand visibility throughout San Siro. The activation spanned from dynamic LED displays along the sidelines and continuous scrolling of the Gate.io logo on the main screen, to exclusive branding during the pre-match lineup announcement and a giant Gate.io logo dominating the center of the pitch before kickoff and at halftime. Additionally, the logo was strategically placed across VIP boxes, garage entrances, the main stadium gateways, and even on the exterior of the San Siro Museum. This comprehensive campaign was further amplified with global social media activations on platforms such as X and Instagram on match day, engaging over three million fans and unleashing a powerful online and offline brand presence.

This partnership is not only a triumph in brand visibility but also a deep resonance in shared values. Gate.io and Inter embrace a global vision and an innovative spirit. With a user base now exceeding 22 million, Gate.io leverages blockchain technology to break through geographical barriers, mirroring how Inter connects football fans around the world. The alliance of these two international brands will further enhance their global influence. Moreover, blockchain technology is transforming the fan experience by converting match tickets into permanent digital assets and upgrading loyalty programs with NFTs. Together, they will explore groundbreaking ways to create a new ecosystem for football interaction.

As Gate.io’s Chief Business Officer, Kevin experienced the electrifying atmosphere of a top-tier European home match alongside passionate fans. Before the game, he toured iconic landmarks, including the San Siro Museum and official merchandise stores, capturing memorable moments with historic backdrops and sharing his journey via short videos to virtually guide global users through the club’s sacred grounds. At San Siro, Kevin enjoyed an exclusive VIP entrance and lounge experience, where his seat offered an unobstructed panoramic view of the pitch, positioned much closer than the regular stands and only steps away from the players’ warm-up zone for an almost up-close encounter. The dedicated VIP lounge delivered premium off-field services, featuring gourmet buffet meals available before and after the match as well as relaxed networking opportunities with industry leaders. Gate.io’s meticulously curated VIP experience has set a new benchmark in the industry.

Gate.io’s partnership with Inter extends its strategic impact into the realm of social responsibility. On April 9, 2025, Gate.io, together with Inter, launched the “Football For Future: Gate.io x Inter Vietnam Football Charity Program” charity initiative by investing in the construction of an 880-square-meter professional football pitch at Cam Xa Primary School. Kevin attended the inauguration ceremony, delivered a speech and reaffirmed Gate.io’s unwavering commitment to supporting youth sports. Moving forward, Gate.io will continue to shape a robust sports ecosystem in the Web3 era, setting the stage for a groundbreaking new chapter in cross-industry collaboration.

Disclaimer
The content herein does not constitute investment advice, any offer, solicitation, or recommendation of any products or services. Please note that Gate.io may restrict or prohibit the use of all or a portion of its services from restricted jurisdictions. For more information, you should read its applicable user agreements.

Gate.io Team
April 14, 2025

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