Product Lead for X: Aggregate account revenue share reduced to 60%, cracking down on clickbait and content reposting

MarsBitNews · 2026-04-12T08:36:24+00:00

X Product Manager states that due to the large-scale posting of pirated content by aggregated accounts, creator revenue share will be reduced to 60%, with a further 20% cut in the next cycle. The platform will implement permanent revenue deductions for accounts using clickbait tags to attract traffic, in order to protect the exposure space for genuine creators.

MarsBitNews

2026-04-12 08:36:24

Abstract generation in progress

Mars Finance News, on April 12, X product leader Nikita Bier posted that, “During this creator revenue sharing cycle, all aggregator accounts’ shares have been reduced to 60%. The next cycle will see another 20% decrease. The platform believes this change stems from a clear phenomenon: many accounts flood the timeline with reposts of ‘stolen content’ and clickbait messages, squeezing out genuine creators’ exposure and suppressing new creators’ growth. Next, the platform plans to implement permanent revenue deductions for accounts that frequently use sensationalist tags like ‘BREAKING’ to attract traffic. X will not restrict speech or the scope of dissemination but will not provide revenue compensation for manipulating distribution mechanisms or misleading user behavior.”

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.