Strategy, formerly MicroStrategy, appeared to pause its weekly Bitcoin purchases for the first time in 13 weeks as Executive Chairman Michael Saylor did not issue his customary Sunday “Orange Dot” signal on March 29, 2026.
The company, the largest publicly traded corporate holder of Bitcoin, has maintained a streak of consecutive weekly acquisitions since late December 2025, adding approximately 90,831 BTC during that period. A Monday 8-K filing with the U.S. Securities and Exchange Commission will confirm whether the firm halted accumulation or continued purchases without the typical pre-announcement.
For approximately 13 consecutive weeks beginning in late December 2025, Michael Saylor posted a Bitcoin accumulation chart on Sundays with orange markers signaling upcoming purchases, followed by a detailed 8-K filing on Monday mornings. This pattern became a reliable signal for traders tracking the firm’s weekly acquisition activity. During the streak, Strategy acquired roughly 90,831 Bitcoin.
According to the company’s corporate dashboard, Strategy currently holds 762,099 Bitcoin at an average acquisition price of $75,694 per token. The Tysons Corner, Virginia-based firm remains the largest publicly traded corporate holder of Bitcoin. Bitcoin traded at $66,389 at the time of the missing signal, approximately 47% below its October 2025 all-time high above $126,000. Strategy’s MSTR shares have declined about 76% from their November 2024 peak.
The missing Sunday post does not definitively confirm a pause in purchases. Strategy has occasionally varied its signaling pattern before and could still announce acquisitions in Monday’s 8-K filing. The firm previously paused buying in early July 2025 and again in early October 2025, both of which proved temporary. If no new Bitcoin is confirmed, the streak would officially end after 13 weeks.
Saylor’s Sunday posts on March 29 pivoted to promoting Stretch (STRC), the company’s perpetual preferred stock, rather than signaling Bitcoin purchases. The timing coincides with Strategy’s $42 billion at-the-market equity program filed on March 23, 2026, split evenly between $21 billion in MSTR common stock and $21 billion in STRC preferred shares. A separate $2.1 billion ATM facility for the STRK preferred series was also announced.
STRC pays a variable annualized dividend currently set at 11.5% for March 2026. The dividend rate has risen for seven consecutive months since the instrument began trading in July 2025. The dividend resets monthly and is designed to keep shares trading near the $100 par value while reducing volatility. Saylor stated that the breakeven Bitcoin annual return needed to sustain the STRC dividend indefinitely is approximately 2.13%, a figure below Bitcoin’s historical performance.
CEO Phong Le stated in February 2026 that Strategy is pivoting away from common stock issuance toward preferred shares as the primary vehicle for funding future Bitcoin purchases. The shift in Saylor’s public communications from accumulation signals to STRC promotion reflects this strategic reorientation.
Separately, Michael Saylor proposed that Apple consider allocating a portion of its cash reserves to Bitcoin rather than continuing its stock buyback program. The suggestion came in response to a post by TV host Jim Cramer questioning the effectiveness of Apple’s stock repurchase strategy. Apple holds approximately $27 billion in cash.
Saylor cited inflation concerns and the weakening value of the U.S. dollar as key reasons for diversification into Bitcoin. The proposal gained traction online, with crypto advocates responding with support and discussion about potential implications for Apple’s corporate treasury strategy.
This is not Saylor’s first attempt to encourage technology companies to adopt Bitcoin. In 2021, he urged Tesla to purchase Bitcoin, and Tesla subsequently made a $1.5 billion Bitcoin acquisition. In 2024, Saylor directed a pitch to Microsoft’s Board of Directors encouraging the use of cash reserves for Bitcoin purchases. Microsoft shareholders rejected the proposal. Saylor reiterated the concept during his 2025 speech at the Bitcoin for Corporations event in Las Vegas, describing Bitcoin as “the universal merger partner” for corporate financial planning.
Despite Microsoft’s rejection of a Bitcoin treasury strategy, other corporations have followed the model advocated by Strategy. GameStop added 4,710 Bitcoin as a reserve asset. Japanese investment firm Metaplanet and streaming platform Rumble have also added Bitcoin to their balance sheets. Trump Media filed for a spot Bitcoin ETF product, signaling continued institutional interest in Bitcoin exposure.
Strategy’s own Bitcoin holdings remain the largest among corporate holders. The company settled a $40 million tax issue in 2025 without altering its Bitcoin accumulation strategy. The shift toward preferred stock financing and the potential pause in weekly purchases mark a tactical evolution in Strategy’s capital-raising approach while maintaining its long-term Bitcoin treasury position.
Did Strategy stop buying Bitcoin after 13 consecutive weeks of accumulation?
Strategy appeared to pause its weekly Bitcoin purchases for the week ending March 29, 2026, as Michael Saylor did not issue the customary Sunday “Orange Dot” signal. A Monday 8-K filing will confirm whether the firm made any purchases during the period or if the 13-week streak has officially ended.
What is Strategy’s STRC preferred stock and how does it relate to Bitcoin funding?
STRC is Strategy’s perpetual preferred stock that pays a variable monthly dividend, currently 11.5%. The company filed a $21 billion at-the-market program for STRC shares in March 2026, shifting away from common stock issuance as the primary vehicle for funding future Bitcoin purchases.
What is Michael Saylor’s proposal to Apple regarding Bitcoin?
Michael Saylor proposed that Apple allocate a portion of its $27 billion in cash reserves to Bitcoin instead of continuing stock buybacks, citing inflation concerns and U.S. dollar weakness as reasons for corporate treasury diversification into the cryptocurrency.
Which corporations have added Bitcoin to their balance sheets following Strategy’s model?
GameStop added 4,710 Bitcoin as a reserve asset, Japanese investment firm Metaplanet added Bitcoin to its balance sheet, streaming platform Rumble adopted a Bitcoin treasury strategy, and Trump Media filed for a spot Bitcoin ETF product.