Candy for bags: The De la Rosa Mazapán bag that took over social media

The design of food-shaped and candy-shaped bags has become a viral trend on social media, and the iconic De la Rosa brand knew how to take advantage of this moment to captivate its fans. Now, it’s possible to showcase a small bag in the shape of the legendary Mazapán, that delicious peanut candy that represents the essence of Mexican culture.

Why this Mazapán-shaped bag became a trend

The idea of bringing a Mexican culinary icon into the world of fashion accessories is no coincidence. Candy gift bags with a culinary theme have gained popularity among consumers seeking to express their personality through unique and original pieces.

The Mazapán De la Rosa-shaped bag perfectly represents this fusion of fashion and culinary heritage. The design captures the characteristic shape of this peanut wheel, transforming it into a functional and fun accessory that sparks conversation wherever it’s carried. It is precisely this combination of nostalgia, authenticity, and originality that has made the product a social media sensation.

What’s interesting is that it’s not just a promotional bag, but a piece that communicates cultural identity. Consumers are not only purchasing an accessory but also a symbol of belonging to the Mazapán De la Rosa community.

How to get your Mazapán bag with promotional packages

De la Rosa has developed a marketing strategy designed to reward its most loyal customers. The Mazapán-shaped bag is available for free with the purchase of certain candy packages.

The available options are:

• Sweet Sin Package: $1,356 MXN
• Sweet Moment Package: $1,260 MXN
• Sweet Craving Package: $1,025 MXN

Each of these candy gift sets includes a curated collection of De la Rosa products, ensuring that in addition to the free bag, you’ll receive a generous amount of your favorite candies.

It’s also worth mentioning that De la Rosa has launched a hoodie with the same Mazapán theme, expanding its merchandise options for interested consumers. Both items offer a creative and unexpected way to incorporate the brand into your daily life.

To purchase your package and secure your Mazapán bag, you can access it through the brand’s official channels. Availability is limited, so it’s recommended to take advantage of this opportunity while supplies last.