Aave Labs announces it will cease using the Avara brand, which previously covered multiple projects including the recently sold Lens social media protocol and Family Wallet, in order to refocus on its core Aave lending protocol. All future products will be operated under the Aave Labs brand, aiming to simplify branding and concentrate resources on expanding Aave's global DeFi user base. This move comes amid ongoing negotiations between Aave Labs and the Aave DAO regarding control rights, following disagreements over revenue sharing and protocol governance issues.
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Aave Labs announces it will cease using the Avara brand, which previously covered multiple projects including the recently sold Lens social media protocol and Family Wallet, in order to refocus on its core Aave lending protocol. All future products will be operated under the Aave Labs brand, aiming to simplify branding and concentrate resources on expanding Aave's global DeFi user base. This move comes amid ongoing negotiations between Aave Labs and the Aave DAO regarding control rights, following disagreements over revenue sharing and protocol governance issues.