## Market Shift: Visa Boosts Stablecoin Ecosystem, Financial Institutions Follow Suit

Visa is accelerating its deployment in the stablecoin space. With the recent launch of a dedicated stablecoin consulting service for banks and fintech companies, more and more traditional financial institutions are reevaluating the potential of this technology. This new service covers stablecoin technology, operational models, and real-world use cases—especially in the field of cross-border payments.

### Stablecoin Consulting Gains Popularity, Financial Institutions Rush to Learn

Visa's stablecoin consulting service is currently serving dozens of clients. The list includes some prominent traditional financial institutions, such as Navy Federal Credit Union, VyStar Credit Union, and financial services company Pathward. The participation of these institutions indicates that stablecoins have evolved from a niche topic to a mainstream issue that financial institutions must take seriously.

With Visa's support, Navy Federal Credit Union is exploring how to integrate stablecoin technology into its service system. This credit union, with 15 million members, sees opportunities for stablecoins to enhance payment speed and reduce transaction costs. For financial institutions serving global users, such innovations could mean a significant competitive advantage.

### Visa’s Stablecoin Ecosystem Goes Beyond Consulting

Starting in November this year, Visa launched a pilot program for currency-to-stablecoin exchanges, allowing businesses to directly pay in fiat currency to stablecoin wallets. This is just the beginning of Visa’s efforts in the stablecoin field. The introduction of consulting services signifies that this payment network is moving toward deeper ecosystem building—not only providing tools but also helping users understand how to utilize them.

Visa’s consulting department is assisting fintech companies and traditional banks in developing stablecoin strategies, selecting technical solutions, and optimizing operational processes. Some companies that have worked with Visa’s consulting team have already begun gradually implementing stablecoin solutions. According to Visa’s plans, this consulting service will expand to hundreds of clients in the future.

### Cross-Border Payments Are the Killer Application for Stablecoins

The main application scenarios for stablecoins within financial institutions focus on two areas: cross-border payments and B2B settlements. Visa’s consulting team emphasizes how stablecoins can accelerate fund flows and reduce intermediary costs in promoting these applications.

It is noteworthy that the market’s attitude toward stablecoins is shifting. Since the U.S. government approved the GENIUS Act earlier this year, corporate interest in issuing their own stablecoins has risen significantly. Tech giants like YouTube are also beginning to allow creators to receive payments in regulated stablecoins such as PayPal’s PYUSD, further validating stablecoins as a viable payment tool.

### Global Expansion: Visa and Aquanow Partnership Launch

On November 27, Visa announced a new strategic partnership with crypto fintech company Aquanow, aiming to expand stablecoin settlement capabilities in Central and Eastern Europe, the Middle East, and Africa. Under this agreement, Visa’s global payment network will connect with Aquanow’s digital asset infrastructure, enabling users and merchants to settle transactions using stablecoins like USDC.

The core significance of this cooperation lies in reducing settlement costs and improving transaction efficiency for regional financial institutions. By integrating traditional payment networks with stablecoin infrastructure, Visa is opening new possibilities for cross-border payments worldwide.

For fintech companies and traditional financial institutions eager to adopt stablecoins, Visa’s series of initiatives indicates that stablecoins are no longer a niche topic but have officially entered the mainstream financial system.