Season 2 is rolling out from January 11th through February 11th, 2026, with a restructured rewards framework designed to recognize and incentivize quality content creation across the platform.

Here's how the prize pool breaks down: the top 200 creators ranked by mindshare capture 60% of total rewards—a competitive tier that reflects the platform's commitment to rewarding influential voices. Meanwhile, the remaining 40% distributes among the top 100 creators within preferred language categories, spanning English, Russian, Korean, and Turkish-speaking communities.

This dual-track approach ensures both global reach and localized engagement, allowing creators in different regions to compete meaningfully within their language segments while contributing to the broader ecosystem.