Many content creators in the Web3 space have learned this the hard way—building presence across YouTube, Instagram, LinkedIn, TikTok, and X takes years of grinding. You pour energy into each platform, grow your audience piece by piece, diversify your channels. Smart strategy, right?

But here's the reality check: you're essentially renting real estate on someone else's land. Algorithm shifts hit and suddenly your reach tanks. One policy change and your engagement vanishes overnight. Creators who've built entire audiences on a single platform know this pain acutely—and those spread thin across multiple channels face it multiplied.

The CT community is feeling this squeeze right now as platform dynamics shift. You optimize your content, play by the rules, but the rules keep changing. Being a creator means being at the mercy of forces completely outside your control.

Maybe the answer isn't just picking the hardest path and hoping it works out. Maybe it's rethinking where true audience ownership actually lives.