Reach metrics feel meaningless when the algorithm itself is working against you.

X's head of product recently shared (and then quietly took down) what crypto traders already suspected—the platform is actively de-boosting and throttling crypto-related posts. Yeah, that post that confirmed what everyone's been complaining about just vanished.

Here's the kicker: I'm already paying for Premium Plus specifically for better visibility. Now what? Drop more cash just to avoid hitting daily reply limits? The goalposts keep moving. At this point you're not really buying reach—you're just paying to have less of your content suppressed.