Have you ever thought that the core spirit of a project might be surprisingly similar to the life trajectory of a legendary figure?

Take the story of American entrepreneur John Paul DeJoria, for example. This guy founded the Paul Mitchell shampoo brand and a high-end tequila brand. Now worth billions of dollars, he is recognized as a business legend. But that’s not the point—the key is how he got to this point.

Before becoming a billionaire, DeJoria’s life was far from smooth sailing. Poverty, setbacks, countless defeats—these were part of his daily life. But he didn’t give up; instead, he stood up after every failure, demonstrating what resilience truly means through his actions.

From this perspective, building any meaningful venture—whether starting a business or working on a project—requires this spirit: not shrinking in the face of doubt, persisting through adversity, and treating difficulties as a grindstone to sharpen oneself. DeJoria’s life is a perfect embodiment of this spirit.