Alpha effect emerges: MM new coin surges over 119% in 24 hours, what is the risk?

According to the latest news, MOMOFUN (MM) has received a strong market response since its Alpha launch. Breaking news shows that MM has increased by 106.72%, with a current price of 0.000091 USDT. Based on updated market data, MM has surged by 119.58% in the past 24 hours, with a current price of 0.000096 USD. Why has this new coin triggered such intense market attention in a short period? What hidden risks are behind it?

Market Excitement Brought by Alpha Launch

MM is a cryptocurrency project operating on the BNB Smart Chain (BEP20) platform, launched for trading on July 31, 2025. It has been active for over five months since its launch. Since the Alpha launch, the project has attracted noticeable market attention, which can be seen from multiple data dimensions.

In terms of trading volume, the 24-hour volume reached $10.18 million, a change of 32,035.19% compared to the previous day, indicating that the Alpha launch indeed sparked trading enthusiasm in the market. The market cap also reached $746,503. Although it ranks relatively low in the entire crypto market (2226th), for a new coin project, accumulating such a market cap in a short period is not easy.

Short-term Volatility: Opportunity or Risk

It is worth noting that although the 24-hour increase is 119.58%, there was a 25.15% decline in the last hour. This sharp short-term fluctuation reflects the typical characteristics of new coin projects—limited liquidity, and prices easily driven by large trades.

From a longer-term perspective, the 7-day increase is 39.06%, but over 30 days, it has fallen by 40.22%. This indicates that MM’s price is highly volatile and not just trending upward. Such new coins often experience rapid rises due to hype initially but may face significant pullbacks afterward.

Basic Project Analysis

MM has a total supply of 3 billion tokens, with 780 million tokens currently in circulation, representing a circulation rate of 26%. This means a large portion of tokens are still not circulating, and future supply pressure should be monitored. The project runs on BNB Smart Chain, a relatively mature blockchain ecosystem, but the project’s level of innovation and practical application scenarios still require further observation.

Key Observations

The Alpha launch has indeed brought short-term market excitement to MM, but whether this enthusiasm can be sustained and translated into long-term project value remains to be seen. The high gains of new coin projects are often accompanied by high risks; the 25% drop within an hour already signals that this market is full of speculation.

Personal opinion: It’s worth paying attention to such projects, but always clarify your risk tolerance. The high gains often come with high volatility; short-term profit opportunities do exist, but the risk of losses is equally significant. For investors with limited risk appetite, this type of new coin is not the best choice.

Summary

MM’s Alpha launch has clearly generated market attention, with a 119.58% increase in 24 hours. However, considering the 1-hour decline of -25.15%, the 30-day correction of -40.22%, and a circulation rate of 26%, this is a high-risk new coin project. Whether market enthusiasm can be sustained and whether the project’s value can be realized remains to be seen. For any participant, understanding risks, controlling positions, and making rational judgments are always more important than chasing short-term gains.