#空投激励机制 Seeing the completion of the Lighter Season 2 point distribution, I am reminded of those old stories from years past. Do you remember the airdrop craze of 2017? Back then, project teams were wildly generous with tokens; now, they are much more cautious. From unrestricted free claims to strict anti-witch hunts, multi-season dispersed incentives, and big moves just before TGE—this evolution of logic is worth pondering.
Lighter hints at Season 3 with "S3e," which seems like a marketing tactic, but fundamentally reflects a phenomenon: good projects have learned to exchange time for trust. No longer relying on one-time airdrops to create false prosperity, but instead extending cycles, gradually releasing rewards, and continuously testing user loyalty. This is completely different from those early projects that soared then plummeted.
Of course, I’ve also seen the flip side—poor incentive design leading to user churn due to overly complex point systems, or ambiguous distribution rules causing community conflicts. Lighter’s recent move to explicitly remove witch behaviors, publicly disclose distribution results, and clearly state "no airdrop activities" to prevent scams—all these details demonstrate the attitude of a mature project.
The key is how Season 3 will follow up. If they can maintain this transparency and rhythm, the incentive mechanisms can truly retain ecosystem participants. History shows that projects that survive are never sustained by a wave of passionate airdrops, but by ongoing trust.
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#空投激励机制 Seeing the completion of the Lighter Season 2 point distribution, I am reminded of those old stories from years past. Do you remember the airdrop craze of 2017? Back then, project teams were wildly generous with tokens; now, they are much more cautious. From unrestricted free claims to strict anti-witch hunts, multi-season dispersed incentives, and big moves just before TGE—this evolution of logic is worth pondering.
Lighter hints at Season 3 with "S3e," which seems like a marketing tactic, but fundamentally reflects a phenomenon: good projects have learned to exchange time for trust. No longer relying on one-time airdrops to create false prosperity, but instead extending cycles, gradually releasing rewards, and continuously testing user loyalty. This is completely different from those early projects that soared then plummeted.
Of course, I’ve also seen the flip side—poor incentive design leading to user churn due to overly complex point systems, or ambiguous distribution rules causing community conflicts. Lighter’s recent move to explicitly remove witch behaviors, publicly disclose distribution results, and clearly state "no airdrop activities" to prevent scams—all these details demonstrate the attitude of a mature project.
The key is how Season 3 will follow up. If they can maintain this transparency and rhythm, the incentive mechanisms can truly retain ecosystem participants. History shows that projects that survive are never sustained by a wave of passionate airdrops, but by ongoing trust.