Honestly that resonates. The creators fixating purely on leaderboard rankings hit a wall fast when their content ventures beyond project shilling. In Web3, the influencers I respect most—the ones genuinely shaping the space—never play that narrow game. They're not just chasing clout through project coverage. Instead they're investing time into real relationships, exchanging ideas, fostering genuine community. That's what separates the noise from signal. Builders who get it understand: position and reach only matter if you're actually building something meaningful with people.