Many people confuse traffic volume with commercial monetization ability. Here to clarify — we are talking about genuine traffic. Fake followers and bot followers are not even worth mentioning; they have no real commercial value.

To evaluate how much an account can actually earn, there's a simple formula: commercial value equals the number of followers multiplied by the quality of each follower. Many people tend to overlook the latter part.

For example, gaining followers through political topics or borderline content may look impressive in numbers, but these followers have weak commercial conversion power. The result is that some accounts with over a million followers may have less revenue than those with a few hundred thousand targeted, high-quality followers. The key difference is whether these followers are your target audience and whether they are willing to buy what you recommend.

So instead of blindly chasing follower counts, it's better to think about how to turn your account into a genuine, professional platform that attracts your target users. Such an account, even with fewer followers, can have higher commercial value.