Traditional GameFi is stuck in a dead end—platforms and players are inherently opposed, with siphoning and rug pulls becoming industry common issues. Jackson Protocol takes a different approach on Sui, positioning itself as a pure matching protocol with zero platform fees, directing all potential revenues from games to liquidity providers. This move changes the entire logic of value distribution.

The economic model design is quite interesting. The "zero fees, full reflow, buyback dividends" engine continuously creates buying pressure, and liquidity providers (JacksonLP) are no longer just passive funders but become direct beneficiaries of protocol growth, more like "co-governance shareholders." The entire flywheel self-repeats, and the value closed-loop truly takes shape.

The RWA (Real-World Asset) segment is also making waves. CardzGame has partnered with physical stores in Akihabara, with each digital asset backed 1:1 by physical items, providing clear physical value and opening liquidity windows for collectibles. Coinciding with the global 30th anniversary of Pokémon, the massive Web2 traffic is being diverted into Web3, fueling strong initial growth.

Data shows that $JACKSON surged over 550% after TGE, reflecting market recognition of its cash flow generation ability and differentiated economic model. By Q1 2026, TVL saw significant growth, yet JacksonLP’s annualized yield remained stable, indicating that the rate of return growth kept pace with, or even outpaced, capital expansion. Such growth quality is rare in a bear market.

On the ecosystem level, Sui’s high-performance network also provides strong technical support for Jackson Protocol. The project’s positioning in this space is quite solid.