What stands out about privacy-focused Web3 projects is their commitment to a fundamentally different model. They're not monetizing user data. They're not building centralized repositories that become targets. They're not treating users as the product itself.

The shift is simple yet radical: data ownership returns to users. You control what gets shared. You decide who accesses it. You determine the terms. This isn't just philosophy—it's the whole point of decentralization. When users reclaim ownership, the entire incentive structure changes.