Why is the ticker symbol of a token so particular? Basically, it's about packaging effect.

Look at those rising projects, they can attract attention just with a cool ticker. For example, some project directly uses an ancient book IP like $老子 as the token name. What happens? Just post content related to the Tao Te Ching every day, and instantly there's a spiritual premium.

It sounds a bit absurd, but it indeed reflects a phenomenon in the crypto community—brand perception and storytelling often drive hype more than fundamentals. A handy ticker, combined with appropriate cultural packaging, can make a project stand out from many competitors. There's more to this than you think.