This circle may not be very big or very small, but once you break it down into specific tracks, the network of connections becomes particularly tight. Honestly, it's almost impossible to hide anything here—who you are, what projects you've worked on, your previous achievements—all can be figured out in two or three phone calls. This information network is equally transparent for individuals and teams. The familiarity economy is especially popular here, and word-of-mouth spread is astonishingly fast.