In 2026, where is the best place to buy gold? Choose a shop that aligns with your investment goals.

Investing in gold remains a popular choice for those aiming to build stable assets due to its high security and good inflation hedge. But before deciding where to buy gold, the first question to ask yourself is “Why do I want to invest in gold?” Because this answer will lead to choosing the most suitable gold shop.

Understand Your Goals Before Choosing a Gold Shop

Buy for Jewelry Use If you want gold for wearing or for setting with diamonds and gemstones, gold jewelry will be a good option, even though its resale value is lower than gold bars.

Long-term Investment 99.99% pure gold bars are suitable because of their high purity and better resale prices, but consider storage costs.

Short-term Speculation Online gold trading products such as Forex or futures contracts offer more flexibility and leverage.

10 Gold Shops for Stable Investment

Shops with over 50 years of history

Hua Seng Heng Gold Department Store Founded over 70 years ago, originally focused on selling gold jewelry, but now has expanded into digital services. It has 5 branches in Bangkok and the surrounding areas, with the main branch located in Yaowarat. Besides in-store services, it also offers online buying and selling of gold bars with real-time market prices, and manages Gold Futures contracts on TFEX. It is a member of the Thailand Gold Traders Association.

Yao Wang Gold Department Store Has been operating since 1969, over 50 years. It has more than 350 branches nationwide, making it the most accessible shop. It offers trading in both jewelry and bars based on the association’s reference prices. The downside is that with so many branches, service standards may vary.

TTK Gold Department Store, Tangkang Gold Department is the oldest gold shop in Thailand, with over 160 years of service since the reign of King Rama V. The building is a colonial-style 7-story structure, with the second floor serving as a museum of ancient gold artifacts. Currently, it has over 30 branches nationwide, offering buying and selling of jewelry and bars at standard prices from the Thailand Gold Traders Association.

Shops specializing in investment

Ausiris Gold pioneered gold bar investment in Thailand for over 16 years. Originating from an old gold shop in Phetchaburi since 1917, it expanded to Bangkok in 1987. Since 2005, it has focused on investment-grade gold bars, developing online systems and gold savings services. It also collaborates with the Stock Exchange to offer ETF gold trading. Currently, it provides 24-hour online gold trading via its platform, allowing investors to transact anytime.

Mae Thong Sook Gold Smith has been in business since 1952, over 60 years. It was first registered in 1964 and has expanded to 7 branches. Although not as many as others, this name is highly respected in gold investment circles. MTS Gold Mae Thong Sook has fully entered online gold investment through the MTS Gold platform, offering a variety of products including bars, ingots, derivatives (TFEX), and jewelry, with real-time global market prices 24/7 and comprehensive analysis tools, making it a complete platform for gold investors, whether for accumulation or short-term speculation.

Shops specializing in jewelry and related products

Aurora Gold Shop has over 40 years of history, originally called “Sui Seng Heng Gold Department Store” since 1973, later renamed Aurora Gold Department Store. It is known for trading jewelry and gemstones under the Aurora Jewelry brand, offering jewelry, diamonds, gold sheets, auspicious gold, and children’s gifts based on standard prices from the Thailand Gold Traders Association. It now has over 200 branches nationwide and offers trading via the Aurora Gold app. Note that prices may be higher than other shops due to its focus on jewelry and gemstones.

Tong Bai Yao Ratchada Gold Shop is a long-established business on Yaowarat Road, providing buying and selling of jewelry, diamonds, gemstones, gold, and other precious stones. It has 5 branches in Bangkok and is a member of the Thailand Gold Traders Association, offering standard prices. It is suitable for those mainly interested in buying jewelry as accessories.

Jin Hwa Heng Gold Shop was founded in 1980 on Yaowarat Road, offering quality jewelry with modern laser-engraved designs, as well as gold bars with intricate patterns. It sells both in-store and online via its website/app, with standard prices from the Thailand Gold Traders Association. Its weakness is that its branches are only in central Bangkok.

Thana Kit Gold Department Store started as a gold manufacturing factory before becoming a retail jewelry shop. With over 40 years of service, it offers jewelry, gemstones, diamonds, and pawn services. It also accepts custom orders for frames, lockets, diamond and gemstone work, family crest rings, etc. Suitable for those wanting to buy jewelry or gemstones, or custom-made items.

Shops with a digital era focus

YLG Bullion Company originated from U-Lim Gold Factory, a gold and gemstone trader favored in the global market for over 20 years. In 2003, it renamed to YLG Bullion International. It now offers trading in 99.99% and 96.5% gold bars, comprehensive investment services via the YLG Bullion Trading platform, including gold bar trading, gold savings, jewelry trading, futures brokerage (TFEX), and import/export services. It provides a modern, complete service for investors, though with fewer branches than others.

Knowledge to Have Before Buying Gold

First step: Verify the credibility of the gold shop Choose shops with long histories, trusted by customers, with no problematic records, and members of the Thailand Gold Traders Association.

Second step: Decide on the type of gold to buy Whether gold bars or jewelry, and select purity levels of 96.5% or 99.99%, as prices differ.

Third step: Verify weight accuracy Check weight in front of the buyer and seller to ensure correctness.

Fourth step: Compare buy/sell prices and service fees Check the prices, commissions, and stamping fees before trading. These prices are usually displayed at the shop and change daily.

Fifth step: Study buy-back conditions and warranty To understand how easily you can sell back, and the importance of a warranty for resale.

Sixth step: Sell gold back to the same shop where you bought it This ensures the shop is confident in the quality, helping you get a better price.

Summary: Where to buy gold for 2026

Choosing a gold shop is a crucial decision for your investment. Gold prices are not the only factor; credibility, service quality, and convenience are also important. Among the 10 recommended shops, each has its strengths. Whether you want jewelry for personal use, long-term gold bar investment, or short-term speculation, there is a suitable shop waiting for you. Remember, gold investment should come from the heart—consider your goals first, then select the shop that best fits your situation.