A fren in the medical beauty industry shared a screenshot with me, and I was dumbfounded after seeing it.

The CodexField project has actually started using offline promotion tactics, and even dares to use the official Twitter of a certain leading exchange for endorsement. They really are getting bolder and bolder 🙄

One has to say that the technique of making this poster is indeed sophisticated - it not only features the Labs logo under a certain major exchange but also uses two different names of institutions to create hype. It seems to be full of authoritative endorsements, but the problem is that people coming from Web2 have no idea that these two institutions are actually the same. Using two seemingly different names to confuse users in order to gain trust is indeed a trick that can fool quite a few people.

This kind of tactic that confuses official identity and fabricates cooperative relationships is not uncommon in the crypto space, but every time I see it, it still leaves me speechless. A reminder to everyone: when verifying project backgrounds and institutional relationships, be sure to check the information multiple times, and don’t be fooled by well-designed posters and seemingly authoritative logos.