How does Buffett analyze a company? The essence of the old man: look for "three good students" in good industries (good business, good team, good price).

Buffett’s investment legend is not based on short-term speculation, but on a simple framework validated over a lifetime: buy shares of excellent companies and hold them as if you were buying the entire business. In good industries, look for the “Three Good Students”—good business (strong moat), good team (excellent management), and good price (reasonable valuation). He does not predict macro trends or chase hot topics; he only asks a few core questions: Can this company make money long-term? Is the moat solid? Is it expensive now? Below is the essence of Buffett’s analysis system, recommended for repeated review and collection.

Buffett’s Analysis Framework: 6 Core Dimensions

1. Industry Ceiling: Is the space large enough?

First, assess whether the industry has growth potential or how the company responds to saturation.

Industry Type Key Focus Example
Saturated Industry Monopoly companies, low-cost mergers, market share, pricing power Coca-Cola (brand monopoly)
Industry Upgrading Technological innovation breaking ceiling, disruptors Tesla (electric vehicles), Apple (smartphones)
Unclear Ceiling Leading in niche fields, demand growth potential Emerging tech, pharmaceuticals (e.g., Pfizer vaccines)

Core question: Is the company breaking through or adapting to the ceiling? What is its industry position?

2. Business Model: How does it make money? Can it be sustained?

Moat is Buffett’s favorite term—an advantage that makes it difficult for competitors to imitate.

Element Key Question Example
Profit Model Rely on products/services? Who are customers? Is sales efficient? Dell direct sales, Apple ecosystem
Moat Type Technology, cost, brand, network effects, switching costs Social networks, Baidu (search tech)
Sustainability User stickiness, scale effects High switching costs = strong barriers

Core: Is the model clear, and is the moat real and sustainable?

3. Core Competitiveness and Management Team: A good team makes an ordinary business excellent

Element Key Focus Example
Focus Deep focus on main business, avoid diversification Shuanghui focusing on meat products (success) vs. Yu Run diversified (failure)
Innovation R&D investment, patents, tech/efficiency advantages Apple continuous innovation
Management Leadership vision, team stability, top talent Buffett values “Integrity + Ability + Passion”

Core: Moats are maintained by the team; good management is an invisible barrier.

4. Growth Potential: Will it be profitable in the future?

Look at data, not stories.

Indicator Focus Interpretation
Revenue Growth Main business expansion, healthy customer concentration Sustainable growth
Gross Margin High = strong pricing power Reflects competitiveness
Cash Flow Positive operating cash flow, high profit quality Truly profitable, not accounting tricks

Emerging industries focus on demand potential; mature industries look at historical cycle performance.

5. Margin of Safety: Good companies also need good prices

Valuation is an art: buying a good company at a high price can still lead to losses.

Method Suitable Type Core Logic
Price-to-Book (P/B) Asset-heavy companies Asset value anchoring
Price-to-Earnings (P/E) Asset-light/services Earnings power anchoring
Price-to-Sales (P/S) Internet/high-tech User growth anchoring
Interest Rate Comparison All When PE reciprocal > risk-free rate, attractive

Operate in tiers: buy at the low end of historical valuation range, reduce at the high end, avoid chasing absolute lows/highs.

6. Bottom and Top Signals: Patience for “mispricing”

  • Davis Double Play/Double Kill: Buy at low PE + growth, sell at high PE + high growth
  • Mainstream Bias: Extreme emotions (full bearish/bullish) are reversal signals
  • Signs: Financial improvement, trading volume spikes, management buybacks, changes in margin trading

Buy good companies when they are expensive, hold when cheap—margin of safety is a protective umbrella.

Summary: The “Three Good” Traits of Quality Companies

The companies Buffett has bought throughout his life almost all meet:

  • Good Business: large industry space, clear model, strong moat
  • Good Team: excellent management, focus on core business, integrity and vision
  • Good Price: reasonable valuation, sufficient margin of safety

The essence of investing: find “Three Good Students” in good industries, then hold patiently. It’s not about predicting short-term rises or falls, but about owning a part of excellent companies and growing with them.

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Last edited on 2025-12-19 08:24:31
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