Major PC manufacturers like Dell and Lenovo can’t hold out any longer—their price hikes are soaring as much as 20%.

The reason is simple: storage costs have been completely blown up by the AI wave. Everyone around the world is scrambling for chips, and the semiconductor supply chain is stretched to the limit—even the traditional consumer electronics market is starting to feel the pressure.

The chain reaction isn’t over yet. AI model training and data center expansion are devouring storage chip inventories to meet massive computing demands. Think it’s just computers getting more expensive? Phones, tablets, smart devices—the entire industry chain could be affected.

Chip shortages aren’t new, but this time AI is the catalyst. When supply and demand fall out of balance during a technological revolution, it’s almost certain consumers will foot the bill. In the coming months, keep a close eye on your shopping cart—don’t hesitate when it’s time to make a purchase.