A recent statement from a senior executive at a leading exchange has exposed a shady practice in the industry.

The key message is clear: all platform employees are strictly prohibited from participating in any token issuance or promotional activities, and the daily content on official social media does not represent any endorsement of any project. This statement is as straightforward as it gets.

Why say this all of a sudden? Because there’s a new trend among some crafty operators—they scrutinize official tweets and even casual remarks from executives, dissecting every word. Then? They launch tokens, using the excuse of “official hints” to lure retail investors. This kind of opportunistic marketing has reached an intolerable level.

“The fate of expression is misinterpretation”—this saying sounds helpless, but it’s the reality. Some people love to take things out of context, turning normal business communication into so-called “insider information.” The platform will continue to innovate and communicate externally, but it must be made clear: tokens riding the hype have absolutely nothing to do with the official team.

This actually leads to another question: what kind of Meme coins are truly sustainable?

A real Meme should be a cultural symbol that grows organically from Web2. It first goes viral on social networks, accumulates enough consensus and emotional value, and only then “migrates” to Web3. This kind of bottom-up power is what gives resilience through cycles.

In contrast, those awkwardly packaged “Chinese Memes” either force old jokes into tokenization or rush to capitalize on news trends. Without real community building or long-term consensus, they rise fast but crash even faster. When the bubble bursts, nothing is left but a mess.

So, what should ordinary investors do in the face of all this noise?

Remember the old saying: DYOR (Do Your Own Research). Don’t just ape in because someone reposted or mentioned a project. Dig into the project background, check contract security, and observe real community engagement. Look to official announcements for platform updates and gauge market sentiment by the level of FOMO—distinguish between these two, and you’ll avoid many pitfalls.

Tokens hyped up by “word parsing” are essentially a game of musical chairs. Truly valuable projects will prove themselves over time and through their communities.