VeChain has just officially announced its collaboration with Lululemon China!🧵



Core gameplay: Assign a unique digital identity to each piece of clothing, linking it to the blockchain with NFC + QR code, allowing consumers to verify authenticity in seconds.

Interesting background data: The global counterfeit market was worth $467 billion in 2021, accounting for 2.3% of import trade. Fighting counterfeits in luxury goods is indeed a big business.

VeChain's ToolChain platform has already attracted over 300 enterprises, and this collaboration with a fashion brand marks an expansion from B2B to C-end consumer scenarios. CEO Sunny Lu stated that in the future, they can also conduct second-hand market traceability and sustainability reporting - essentially putting the "resume" of each product on the blockchain.

Currently, the VET price is $0.017, with a 24-hour increase of 1.09%. Projects with real applications like this are indeed more solid than purely conceptual coins.
VET-1,29%
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