LaMelo Ball just stepped into The Sandbox metaverse 🎮 The NBA star (Charlotte Hornets) is launching his own virtual hub with 19 interactive tasks tied to his lifestyle—running from mid-April to early May. Plus, he's already deep in Web3, recently auctioned off NFT-branded sneakers that had NBA fans going nuts. So basically, traditional sports are finally getting how to do metaverse collabs right. Wonder if other NBA players will follow suit or if LaMelo's just ahead of the curve here.

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