
An Initial DEX Offering (IDO) is a token launch where a new crypto project sells tokens through a decentralized exchange (DEX) or DEX-based launchpad.
Instead of buying through a centralized platform, participants connect a self-custodial wallet and interact with smart contracts that handle the sale, allocation, and settlement on-chain. Because the first trading pair is typically created through initial liquidity, IDO pricing and early volatility are strongly influenced by allocation rules, demand, and liquidity depth.
IDOs can give retail users earlier access to new crypto projects, but they also come with higher volatility and execution risk.
Understanding how IDOs work helps you evaluate token valuation, allocation rules, liquidity conditions, and vesting schedules before committing funds. Because the first hours and days after listing often involve sharp price swings, knowing the mechanics reduces the chance of avoidable mistakes such as chasing inflated entry prices or misunderstanding claim and unlock timelines.
Step 1: Connect Wallet and Prepare Funds. Participants connect a self-custodial wallet to the launchpad and prepare the required payment asset, typically USDC or the chain’s native token.
Step 2: Review Rules and Eligibility. Each platform defines its own participation rules, such as whitelist access, holding requirements, or a points-based allocation model. The launchpad page usually shows timing, token supply, pricing structure, and allocation method.
Step 3: Participate and Allocation. During the subscription window, funds are deposited into the sale contract. In a pro-rata model, participants receive tokens based on contribution share. In a fixed price or first come, first served setup, allocations fill until supply runs out, and any unused funds are returned.
Step 4: Inject Liquidity and Enable Trading. After the sale, the project or platform typically creates the initial liquidity pool to activate trading on the DEX. Liquidity acts as “inventory on the shelf,” and deeper liquidity generally reduces extreme price swings.
Step 5: Claim Tokens and Vesting. Token distribution may be immediate or governed by vesting schedules, such as cliffs and linear unlocks. The launchpad will show claim dates, unlock progress, and any restrictions on transfers.
IDOs are commonly used by early-stage DeFi and GameFi projects that want transparent fundraising and immediate on-chain price discovery.
On launchpads across ecosystems such as Solana or BSC, participants subscribe using USDC or the chain’s native asset, with allocation sometimes linked to points, staking, or whitelist access. After the subscription closes, the project launches an initial trading pair on the same-chain DEX, creating the first live market price.
To reduce instability, some launchpads require liquidity lockups or staged token releases, while others use dynamic pricing curves that adjust based on demand. Because participation and settlement happen on-chain, communities can verify contributions and allocations in real time.
If you are familiar with centralized exchange offerings, Gate’s Startup program is an IEO (Initial Exchange Offering) that typically requires an account and KYC. In contrast, most IDOs only require a wallet and funds, making them operationally simpler but often riskier for beginners.
Step 1: Verify Basic Information. Confirm the official website, contract address, and whitepaper details match across trusted channels. Assess team transparency and check whether reputable third-party audits exist.
Step 2: Evaluate Valuation and Supply. Compare the offering price to circulating supply, fully diluted valuation, and vesting structure. Low initial circulation can create artificial scarcity and extreme volatility.
Step 3: Review Liquidity and Lockups. Check initial liquidity size and whether liquidity is locked. Unlocked liquidity increases the risk of sudden withdrawals and sharp price drops.
Step 4: Start Small and Diversify. Use a small test amount first to confirm subscription and claiming works as expected, then diversify instead of concentrating capital in one launch.
Step 5: Follow Rules Exactly. Read allocation logic, refund conditions, and claim schedules carefully. Many IDO losses happen due to misunderstanding mechanics rather than market movement alone.
This year, surging interest in public chains has led to increased IDO volume with notable fundraising disparities. According to publicly available Launchpad pages and blockchain explorers from Q3 to Q4 2025, most individual offerings have raised between $200,000 and $2 million, with only a few high-profile projects surpassing $10 million.
Over the past year, projects with low initial circulation have seen volatile post-listing prices—typically ranging from ±40% to ±100% in the first week. Such dramatic swings continue in 2025, as IDO activity increases on popular chains but participant numbers become more concentrated on major platforms.
On the risk management front, Q3 2025 data shows more Launchpads requiring third-party audits and team verification, leading to higher audit coverage rates. Platforms are also implementing stricter blacklist policies and anti-sybil measures to reduce bot participation.
| Model | Key Characteristics | Investor Experience | Primary Risk |
|---|---|---|---|
| ICO | Direct sale by the project team with minimal intermediaries. | High autonomy; requires deep personal due diligence. | Fraud, regulatory action, and lack of secondary market liquidity. |
| IEO | Hosted on centralized platforms with professional review. | Structured and familiar; easier for less technical users. | Platform gatekeeping and potential listing delays for small projects. |
| IDO | Decentralized launch using smart contracts and liquidity pools. | Self-custody focused; transparent and fair on-chain settlement. | Smart contract bugs and high price volatility during instant listing. |
| Strategic Tip: Choose based on your risk tolerance—IEOs for trust, IDOs for decentralization. | |||
The main requirements are: a wallet (to connect with the DEX), stablecoins or base assets like ETH, and fundamental knowledge about the project. On leading platforms like Gate, ensure your wallet has sufficient balance and gas fees available. Study the project whitepaper and team background beforehand to avoid rushed decisions that could lead to losses.
A whitelist is a pre-selection system where chosen users get priority access or better pricing in an IDO. Common ways to qualify include completing community tasks (follow/share/invite friends), holding platform tokens, or engaging with early community activities. Rules vary widely across projects—always check official announcements for details.
Price volatility is expected; sharp declines often reflect market sentiment toward the project’s fundamentals. Early participants may take profits as soon as tokens go live—coupled with investor sentiment swings—resulting in short-term selling pressure. Focus on core project metrics (technology progress, ecosystem adoption) rather than short-term price action, and set stop-losses to avoid being locked into major losses.
Gate is a leading exchange offering stricter project reviews, deeper liquidity, a larger user base, and relatively lower participation barriers compared with smaller DEXs. Gate also provides robust risk warnings and post-sale support; however, some emerging projects may launch exclusively on niche DEXs. For beginners, using top-tier platforms like Gate minimizes exposure to scams or project abandonment risks.
Usually tokens are distributed immediately after an IDO ends; however, trading only starts once the project launches its liquidity pool on a DEX. The wait time is typically several hours to days—during this period you can view your token balance in your wallet. Avoid rushing to withdraw; waiting for sufficient liquidity can help you achieve better prices and prevent losses due to excessive slippage.


