Aerospace Changfeng Holds 2026 Market and Marketing Planning and Promotion Conference

On March 19, Aerospace Changfeng held a meeting themed “Anchoring the Development Main Channel, Focusing on New Domains and New Energies, and Fully Completing the New Signing Target Budget for 2026,” for the planning and promotion of the market and marketing work for 2026. The meeting was attended by company leaders including Party Secretary and Chairman Xiao Haichao, President and Deputy Party Secretary Liu Dajun, directors, heads of various departments at the headquarters, key leaders and responsible leaders from subordinate units. The meeting was hosted by Vice President Wang Yanbin.

The meeting comprehensively summarized the company’s market and marketing work for 2025, conducted an in-depth analysis of the current situation and existing issues faced in market and marketing work, and planned, mobilized, and deployed the market and marketing work for 2026.

Liu Dajun proposed four requirements for the subsequent work: First, strengthen the implementation of responsibilities; Second, actively visit key customers, enhance dealer management, incentives, and evaluation; Third, effectively break down targets and drive completion; Fourth, strictly adhere to safety and compliance bottom lines, and enhance confidentiality and compliance management.

Xiao Haichao summarized the overall situation of the market and marketing work for 2025, analyzed the challenges faced by Aerospace Changfeng in market and marketing work, and reflected on the development model of “Academy + Listed Company,” while putting forward specific requirements for subsequent work:

First, further deepen the understanding of the extreme importance of market and marketing work. Market and marketing work is the source of the company’s economic indicators, a typical sign of the implementation of development strategies, and plays a real guiding role in whether the development route of the enterprise aligns with the strategic direction; it is the source of all business management activities; it ranks first among the four essential capabilities of entrepreneurs (market and customer, cost control, efficiency and personnel effectiveness, talent cultivation and professional technical accumulation).

Second, solidly carry out market and marketing work. Responsibilities must be clearly assigned, making market work the primary responsibility of all levels of leadership; multi-dimensional and multi-level target breakdown should be implemented to ensure detailed task execution; firmly grasp key directions in fields and regions, focusing on the development of key customers; effectively promote market and marketing work, cultivating a hardworking and fighting work style; strengthen resource guarantees, incentives, and assessments, balancing resource generation and saving, ensuring compliance; enhance internal collaboration, integrate industry ecology, and fully promote the implementation of key projects.

Third, accurately seize the new opportunities presented by the times. Strengthen research and implementation in emerging industries, actively seize new tracks, and expand new spaces; continuously increase the scale proportion of new products, new businesses, new customers, and new field contracts in new signing contracts, effectively integrating new opportunities into the company’s development, and continuously enhancing new development momentum.