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Booking Holdings stock price heads into Monday with CFO on deck and 25-for-1 split clock ticking
Booking Holdings (BKNG) shares closed slightly down on Friday, with investors anticipating new catalysts. The company’s CFO, Ewout Steenbergen, is scheduled to speak at a conference on March 3rd, and a 25-for-1 stock split with a $10.50 per-share dividend has a record date of March 6th. Despite challenges in the travel sector, Booking aims to leverage AI and direct bookings, but macroeconomic factors and a dip in average daily rates pose risks.