Home Inns & Resorts Cross-Border Collaboration with Herborist: Launches Exclusive Hotel Co-Branded Toiletries Series

LightningPacketLoss · 2026-03-13T12:31:04+00:00

Home Inns & Hotels Group and Jade Beauty Group have recently established a strategic partnership to jointly launch a hotel-exclusive personal care product series. The series includes shampoo, conditioner, and other items, which will be deployed in mid-to-high-end hotels starting April 1st, emphasizing sustainable development and green formulations. The two parties also plan to deepen cooperation in multiple areas and expand their online and offline business operations.

LightningPacketLoss

2026-03-13 12:31:04

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Recently, BTG Homeinns Hotels Group established a strategic partnership with Chando Group to jointly develop and launch a hotel-exclusive co-branded skincare product line, engaging in cross-industry collaboration in the hospitality and beauty sectors.

According to information, the co-branded skincare series includes three product lines, covering shampoos, conditioners, body washes, and hand soaps, made with ingredients such as Himalayan glacier water and snow tea, utilizing exclusive fragrance extraction techniques. The products are scheduled to be launched on April 1st, initially available at core outlets of BTG Homeinns’ mid-to-high-end hotel brands, with plans to gradually expand coverage.

It is reported that the partnership will leverage BTG Homeinns’ nationwide hotel network and membership resources, along with Chando’s skincare research and development capabilities, to enhance the guest experience. The co-branded products feature large-capacity, recyclable packaging, and recycled plastic bottles, paired with green formulations to promote sustainable development initiatives.

In the future, both parties will promote diversified collaborations. Chando products will be available on BTG Homeinns’ online store, and they plan to develop portable skincare products for business travelers, explore offline collaborations such as themed rooms, and further cooperate in new retail and ESG sustainability fields.

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