Interesting phenomenon: social media is penetrating the financial sector from two directions.

On one hand, leading trading platforms are starting to incorporate community features—users can discuss while trading, turning exchanges into social apps. On the other hand, major social platforms are also experimenting with virtual currency trading—users can buy and sell while watching videos and consuming content, transforming social apps into trading platforms.

The paths may seem opposite, but the goal is actually the same: to lock users' attention and funds into the same application. This kind of integration is not a new concept. E-commerce platforms sell goods, short video platforms also sell goods, and in the end, it's the same logic—while browsing, you naturally make a purchase. Virtual currency trading is also heading down this path.

The future application ecosystem might look like this: no matter whether you come for socializing or trading, you can complete all operations within the same app. This integrated design clearly enhances user stickiness.