Building Your Presence on X: A Playbook for Every Stage

Starting from zero can feel daunting, but the path to growing on X is surprisingly predictable. Here's how the game changes as your follower count climbs.

Early days (0–500 followers): Jump into conversations, but skip the generic "GM" replies that everyone else is posting. Add actual value or a hot take instead.

Breaking into the algo (501–2K followers): Ride the waves. Find what's trending in your space and drop your perspective before the moment passes.

Crossing the 2K threshold (2k–10K): Make content that stops the scroll. Whether it's a spicy observation or personality-driven posts, people need a reason to notice you. Timing and relatability are everything.

Building real reach (10K-20K): Pick your lane and own it. Consistency beats virality when you're serious about sustainable growth.

Entering the mid-tier (20K-50K): Avoid the trap of chasing politics or outrage for engagement. It's a short-term play that burns bridges.

The elite phase (50K-75K): Leverage what works—giveaways, community challenges, exclusive drops. People at this level follow you for access and community, not just content.

The lesson? Your strategy needs to evolve with your influence. What worked at 500 followers won't work at 50K.