财资公司BitMine Immersion（BMRN）董事长Tom Lee在香港共识大会上表示，下一代具有颠覆力的金融平台，可能并非来自华尔街，而是诞生于YouTube生态。Lee认为，全球顶级内容创作者MrBeast进军金融服务领域，或将成为Z世代与Alpha世代的“主流金融入口”，并在未来承担类似Robinhood与嘉信理财的角色。
本月早些时候，MrBeast旗下公司同意收购新银行Step，而BitMine已向该公司投资约2亿美元。Lee指出，这并非一次短期资本运作，而是面向年轻人金融需求变化的长期布局。“Beast有机会成为他们这一代的金融机构，”他说。
Lee将这一趋势与以往世代的金融平台更替作类比：嘉信理财服务于婴儿潮一代，BlackRock和Blackstone吸引X世代资本，而Robinhood赢得了千禧一代。如今，Z世代与Alpha世代正在形成自己的金融消费路径。仅在美国，这两代人规模约1.2亿，而MrBeast在全球拥有超过10亿粉丝，具备天然的用户基础和信任优势。
“这些年轻用户现在或许尚未积累大量财富，但未来十年，他们将经历一次大规模的代际财富转移，”Lee表示。他认为，如果Step成为他们日常使用的金融平台，那么围绕MrBeast构建的金融生态，将自然成为这一代人接触数字资产和新型金融工具的重要渠道。
在Lee看来，年轻群体对数字化资产与线上金融服务的接受度更高，内容平台与金融基础设施的结合，可能重塑未来的金融格局。随着创作者经济与加密金融的融合加速，MrBeast的金融布局，正在被视为通往下一代资本市场的关键通道之一。
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