1月28日消息，美国连锁快餐品牌 Steak ’n Shake 宣布向其战略储备金新增约 500 万美元的比特币，使公司比特币总持有规模提升至约 1500 万美元，折合约 168.6 枚比特币。该公司表示，所有来自比特币支付渠道的收入，都会被直接注入这一长期储备体系。
Steak ’n Shake 于 1 月 27 日在 X 平台披露，公司正通过改善食品品质带动同店销售增长，并将由此产生的现金流持续转化为战略比特币储备。管理层称，这一模式正在形成一个“自给自足”的闭环系统，将传统餐饮运营与金融科技深度结合。
在此之前，该公司曾于 1 月 18 日披露，已向比特币战略储备中增加约 1000 万美元的名义价值资产。最新一次增持后，Steak ’n Shake 已成为餐饮行业中比特币财资策略最为激进的企业之一。公司并未进一步说明当前持仓是否包含比特币价格波动或其他未公开的资金流入。
自 2025 年 5 月引入比特币支付以来，Steak ’n Shake 将数字资产视为核心数字化战略的一部分，并预计比特币支付将直接推动 2025 年同店销售表现。公司此前披露，通过采用比特币闪电网络结算，相比传统信用卡体系，交易成本节省接近 50%。
在运营层面，Steak ’n Shake 近期还宣布，将向直营门店的计时员工提供比特币形式的激励奖励，并与比特币奖励平台 Fold 合作推进相关计划。尽管部分条款引发争议，但这一举措进一步强化了比特币在公司内部的实际使用场景。
市场层面来看，随着比特币在去年第四季度创下阶段性高点，上市公司对比特币的财资配置明显升温。尽管价格随后出现回调，但公开数据显示，目前全球上市公司合计仍持有超过 110 万枚比特币。Steak ’n Shake 持续通过经营现金流积累比特币的做法，也被视为企业财资多元化趋势的一个典型缩影。
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