加密合作开启2026:Crypto.com、万事达卡、Stripe 和 LALIGA 定下基调

简要概览

2026年初被加密货币在支付、媒体、体育和金融领域的大规模合作浪潮所标记,这标志着数字资产正在加速融入全球主流的、受监管的消费者平台。

2026 opened with a wave of high-profile crypto partnerships spanning payments, media, sports, and financial services. From Crypto.com’s expanding ecosystem to Mastercard’s infrastructure push, these collaborations highlight how digital assets are being embedded into regulated, consumer-facing platforms across global markets at the start of the new year worldwide adoption.
Trump Media Plans Shareholder Rewards Token With Crypto.com Integration
Trump Media, the publicly traded media company behind the DJT ticker, has announced plans to distribute a new blockchain-based rewards token to shareholders through a partnership with Crypto.com. The initiative marks the company’s latest expansion into crypto infrastructure, following the creation of a sizable bitcoin treasury and earlier collaborations with the exchange.
The token distribution is structured around DJT share ownership, with allocations tied to existing stock holdings. Trump Media emphasized that the token will not represent equity, voting rights, or a claim on company profits, positioning it instead as a non-security rewards asset. Company leadership described the initiative as a “first-of-its-kind token distribution,” highlighting the use of Crypto.com’s blockchain technology alongside evolving regulatory clarity to support a transparent rollout.
Rather than functioning as a financial instrument, the token is designed to unlock utility-based benefits. These may include access perks, discounts, or rewards linked to Trump Media’s digital platforms such as Truth Social, Truth+, and Truth Predict over the course of the year. Additional details around timing and mechanics are expected in the coming months.
The token may be issued on Crypto.com’s Cronos blockchain and could feature restrictions on transferability or cash redemption. The announcement arrives amid broader crypto activity at Trump Media, including custody arrangements with Crypto.com and Anchorage Digital for its bitcoin treasury and prior agreements to develop crypto ETFs and prediction markets under the Truth.Fi brand.
LALIGA Names Toobit as MENA Regional Crypto Exchange Partner
LALIGA has appointed crypto exchange Toobit as its official regional partner across the Middle East and North Africa, marking the exchange’s first collaboration with a major European football league. The agreement supports Toobit’s strategy to expand brand visibility and user engagement in a region seeing rapid growth in digital asset adoption.
The partnership will run throughout the 2025–26 season and be activated through digital campaigns, promotional initiatives, and fan-focused experiences. The two companies highlighted the partnership's mutual commitment to innovation, with LALIGA's worldwide football brand and Toobit's mission to create a safe, user-friendly exchange for new crypto users.
As part of the rollout, the partners plan a series of reward-driven fan activations. These include VIP matchday trips to Spain, signed merchandise from LALIGA clubs, and exclusive giveaways. Toobit indicated that the total rewards pool across campaigns will reach into the millions of dollars, signaling a substantial investment in regional engagement.
Toobit leadership described the partnership as an opportunity to connect football fans with crypto education and secure market access in a culturally relevant way. From LALIGA’s side, executives positioned the deal as a way to deepen engagement with its passionate MENA fan base while exploring new digital touchpoints.
The agreement reflects a broader trend of crypto platforms leveraging elite sports partnerships to build mainstream credibility and accelerate adoption in strategically important markets.
Stripe Integrates Crypto.com Pay to Enable Seamless Cryptocurrency Payments for Merchants
Stripe has expanded its digital payments stack by partnering with Crypto.com to support cryptocurrency payments while preserving the familiar merchant experience of card-based transactions. Announced on January 6, 2026, the integration allows businesses to accept crypto through Crypto.com Pay while receiving instant settlement in their local fiat currency.
The new system is intended to eliminate both price volatility and operational complexity that have been the two main barriers restricting crypto payments in commercial transactions.
Companies may still set the price of their products in the currency they like, alongside customers paying with digital currencies like Bitcoin or Ethereum.
Stripe then facilitates automatic conversion and deposits funds directly into the merchant’s bank account, mirroring its standard checkout flow.
Crypto.com mentioned that this would broaden "everyday accessibility" and "utility of cryptocurrencies" for consumers as well as merchants, presenting the partnership as a move to the extensive adoption of crypto-enabled commerce.
On the other hand, Stripe has been gradually approaching this moment. The corporation launched stablecoin payments for its subscription services in late 2025, aiming at AI companies and worldwide businesses.
Crypto.com and Kyobo Lifeplanet Explore Digital Asset Integration for South Korea’s InsurTech Market
Crypto.com has entered into a memorandum of understanding with Kyobo Lifeplanet Life Insurance to explore new pathways for expanding digital asset access and digital-first financial services in South Korea.
Announced on January 7, the partnership brings together a global crypto platform and the country’s first fully digital life insurer, reflecting growing convergence between virtual assets and regulated financial services.
Under the proposed framework, the two companies will evaluate referral-based initiatives that could allow eligible Kyobo Lifeplanet customers to access Crypto.com’s platform, subject to local regulatory requirements. Benefits would be tied to onboarding completion and defined usage thresholds, positioning the model as a compliant onramp rather than a direct distribution channel.
Crypto.com leadership framed the collaboration around expanding access to digital assets through “trusted, compliant, and user-focused platforms,” emphasizing Kyobo Lifeplanet’s role as a pioneer in Korea’s InsurTech sector.
Kyobo Lifeplanet, in turn, positioned the partnership as an innovation in digital customer experience that connects insurance with “global virtual assets” in a rapidly evolving financial environment.
Mastercard Expands Crypto-to-Fiat Infrastructure to Enable Everyday Spending
Mastercard is advancing its digital asset strategy by simplifying how cryptocurrency is converted into traditional fiat currency, a move designed to help partners offer crypto-linked cards usable anywhere its global network is accepted.
The initiative addresses a key friction point in crypto payments: while consumers may hold digital assets, transactions must still settle on Mastercard’s rails in fiat currencies such as the U.S. dollar.
Mastercard’s leaders emphasize on helping crypto-native companies that lack “foundational infrastructure” convert digital assets into fiat, reinforcing the firm’s broader promise of “consumer choice” in how and when people pay.
To support this, Mastercard is in discussions with Evolve Bank & Trust and Metropolitan Commercial Bank on card issuance, while working with Uphold and BitPay on real-time wallet capabilities. Processing and program management support is coming from partners including i2c, Apto Payments, and Galileo.
Stablecoin providers also play a central role. Paxos and Circle will facilitate conversion using fiat-backed stablecoins such as USDC, reducing volatility during settlement. Industry voices have pointed to “dollar-pegged stablecoins” as a practical path forward, arguing that these tools lower friction and make crypto more usable for everyday payments.
The move follows similar momentum across the card networks, underscoring a broader push to industrialize crypto payments by embedding them into familiar, regulated financial infrastructure.
Crypto.com Integrates Benzinga Data to Expand U.S. Equities Insight
Crypto.com is expanding its market intelligence offering through a new collaboration with financial media and data provider Benzinga, giving users deeper visibility into U.S. equities directly within the platform. The integration brings several of Benzinga’s data APIs to Crypto.com, including IPO and earnings calendars, analyst ratings, government and insider trading data, and company branding assets.
The goal is to equip Crypto.com’s users with more timely and contextual information when researching and trading U.S. stocks. By embedding established equities data alongside its digital asset tools, Crypto.com is positioning itself as a more comprehensive investment platform for retail traders who increasingly move between crypto and traditional markets.
Benzinga views the partnership as a response to growing retail participation across asset classes, where access to high-quality, interpretable data has become critical. The company emphasized the importance of meeting investors “at the intersection” of digital assets and traditional finance, particularly as market complexity increases.
From Crypto.com’s perspective, the integration aligns with its broader push to provide traders with end-to-end resources to identify and act on market opportunities. The addition of equities-focused intelligence signals a continued expansion beyond crypto-native products.

2026年伊始,一波高调的加密货币合作跨越支付、媒体、体育和金融服务领域展开。从Crypto.com不断扩展的生态系统到万事达卡的基础设施推动,这些合作突显了数字资产如何被嵌入到全球市场中受监管的、面向消费者的平台中,在新年伊始推动全球采用。

特朗普传媒计划与Crypto.com集成的股东奖励代币

以DJT代码交易的上市传媒公司特朗普传媒宣布计划通过与Crypto.com的合作伙伴关系向股东分发基于区块链的新奖励代币。该举措标志着该公司在创建了规模可观的比特币金库以及与交易所早期合作后,在加密基础设施中的最新扩展。

代币分发围绕DJT股权价值而构造,配额与现有股权挂钩。特朗普传媒强调,该代币不代表股权、投票权或对公司利润的索赔权,而是将其定位为非证券奖励资产。公司领导层将该举措描述为"首创性代币分发",突出了Crypto.com区块链技术的使用以及不断演进的监管清晰度如何支持透明推出。

该代币的设计目的不是作为金融工具,而是解锁基于效用的福利。这些福利可能包括与特朗普传媒数字平台(如Truth Social、Truth+和Truth Predict)相关的访问权限、折扣或全年奖励。有关时间和机制的其他细节预计将在未来几个月公布。

该代币可能在Crypto.com的Cronos区块链上发行,并可能对可转让性或现金赎回施加限制。该公告期间,特朗普传媒正在进行更广泛的加密活动,包括与Crypto.com和Anchorage Digital的数字资产托管安排、以及在Truth.Fi品牌下开发加密ETF和预测市场的早期协议。

LALIGA任命Toobit为中东北非地区加密交易所合作伙伴

LALIGA已任命加密交易所Toobit为其在中东和北非地区的官方合作伙伴,这标志着该交易所与欧洲主要足球联赛的首次合作。该协议支持Toobit在该地区数字资产采用快速增长的背景下扩大品牌知名度和用户参与度的战略。

该合作伙伴关系将贯穿整个2025-26赛季,并通过数字营销活动、促销举措和聚焦粉丝的体验来激活。两家公司强调了合作伙伴关系对创新的共同承诺,其中LALIGA拥有全球足球品牌地位,而Toobit的使命是为新加密用户创建安全、用户友好的交易所。

作为推出的一部分,合作伙伴计划进行一系列以奖励为驱动的球迷激活活动。这些包括前往西班牙的VIP比赛日旅行、来自LALIGA俱乐部的签名商品和专属赠品。Toobit表示,活动奖励池的总金额将达到数百万美元,这标志着对该地区参与度的重大投资。

Toobit领导层将该合作伙伴关系描述为一个以文化相关方式将足球迷与加密教育和安全市场准入相连接的机会。从LALIGA方面来看,高管将该交易定位为一种深化与其狂热中东北非粉丝基地的参与度,同时探索新数字接触点的方式。

该协议反映了加密平台利用精英体育合作伙伴关系来建立主流信誉并在战略上重要的市场中加速采用的广泛趋势。

Stripe集成Crypto.com Pay以为商户启用无缝加密货币支付

Stripe通过与Crypto.com的合作伙伴关系扩展了其数字支付堆栈,在保持基于卡的交易熟悉商户体验的同时支持加密货币支付。该整合于2026年1月6日宣布,允许企业通过Crypto.com Pay接受加密货币,同时以其本地法定货币即时清算。

新系统旨在消除价格波动性和操作复杂性,这两个因素一直是限制加密货币在商业交易中使用的主要障碍。

公司可以继续以其喜欢的货币设定产品价格,同时客户可以使用比特币或以太坊等数字货币支付。

Stripe随后促进自动转换并直接将资金存入商户的银行账户,镜像其标准结账流程。

Crypto.com表示这将拓展消费者和商户对加密货币的"日常可用性"和"实用性",将这一合作伙伴关系呈现为朝着广泛采用加密启用商务的举措。

另一方面,Stripe一直在逐步接近这一时刻。该公司在2025年底为其订阅服务推出了稳定币支付,面向AI公司和全球企业。

Crypto.com与Kyobo Lifeplanet探索韩国保险科技市场的数字资产融合

Crypto.com已与Kyobo Lifeplanet人寿保险公司签署谅解备忘录,以探索在韩国扩大数字资产准入和数字优先金融服务的新途径。

该合作伙伴关系于1月7日宣布,汇聚了全球加密平台和韩国首家完全数字化的人寿保险公司,反映了虚拟资产与受监管金融服务之间日益增长的融合。

根据拟议框架,两家公司将评估基于推荐的举措,可能允许符合条件的Kyobo Lifeplanet客户在遵守当地监管要求的情况下访问Crypto.com平台。福利将与登录完成和定义的使用阈值挂钩,将该模式定位为合规入口而非直接分销渠道。

Crypto.com领导层围绕通过"可信、合规和以用户为中心的平台"扩大数字资产准入来框架化该合作,强调Kyobo Lifeplanet作为韩国保险科技部门先驱的作用。

Kyobo Lifeplanet反过来将该合作伙伴关系定位为连接保险与"全球虚拟资产"的数字客户体验创新,在快速演进的金融环境中。

万事达卡扩展加密到法定货币基础设施以实现日常支付

万事达卡正在推进其数字资产战略,简化加密货币转换为传统法定货币的方式,这一举措旨在帮助合作伙伴提供在其全球网络接受的加密货币关联卡。

该举措解决了加密支付中的关键摩擦点:尽管消费者可能持有数字资产,但交易仍必须以美元等法定货币在万事达卡的路轨上清算。

万事达卡领导层强调帮助缺乏"基础设施"的加密原生公司将数字资产转换为法定货币,强化了该公司"消费者选择"在人们如何以及何时支付上的更广泛承诺。

为了支持这一点,万事达卡正在与Evolve Bank & Trust和Metropolitan Commercial Bank就卡发行进行讨论,同时与Uphold和BitPay合作实现实时钱包功能。处理和计划管理支持来自包括i2c、Apto Payments和Galileo在内的合作伙伴。

稳定币提供商也发挥了中心作用。Paxos和Circle将使用USDC等法定支持的稳定币促进转换,减少清算过程中的波动性。业界声音指出"美元挂钩稳定币"是一条实际的前进道路,主张这些工具降低了摩擦并使加密货币对日常支付更加可用。

这一举措紧跟卡网络的类似势头,突显了通过将加密货币嵌入熟悉的、受监管的金融基础设施来实现加密支付产业化的更广泛推动。

Crypto.com集成Benzinga数据以扩展美国股票洞察

Crypto.com通过与金融媒体和数据提供商Benzinga的新合作扩展了其市场智能产品,使用户能更深入地了解平台内的美国股票。该整合将Benzinga的多个数据API纳入Crypto.com,包括IPO和收益日历、分析师评级、政府和内幕交易数据以及公司品牌资产。

目标是在研究和交易美国股票时为Crypto.com用户提供更及时和背景信息。通过在数字资产工具旁嵌入已建立的股票数据,Crypto.com正将自己定位为零售交易者中越来越多在加密货币和传统市场之间移动的更综合的投资平台。

Benzinga将这一合作伙伴关系视为对跨资产类别零售参与日益增长的回应,其中获取高质量、可解释的数据已变得至关重要。该公司强调了在数字资产和传统金融的"交集处"满足投资者需求的重要性,特别是当市场复杂性增加时。

从Crypto.com的角度来看,该整合与其更广泛的推动保持一致,即为交易者提供端到端的资源以识别和抓住市场机会。增加股票焦点的智能信号继续扩展到加密原生产品之外。

查看原文
此页面可能包含第三方内容,仅供参考(非陈述/保证),不应被视为 Gate 认可其观点表述,也不得被视为财务或专业建议。详见声明
  • 赞赏
  • 评论
  • 转发
  • 分享
评论
0/400
暂无评论
交易,随时随地
qrCode
扫码下载 Gate App
社群列表
简体中文
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)