I spent the entire morning scrolling through nearly a hundred tweets from industry opinion leaders, and I compiled an observation note at noon.
There's an interesting phenomenon: this opinion leader has been emphasizing the importance of grassroots culture. While this concept may not sound sophisticated or high-end, it certainly makes it easier to spark discussions and disagreements—and disagreements mean engagement, and engagement means traffic value. This logic is particularly effective in the Web3 world.
Coincidentally, a meme project with obvious grassroots characteristics just appeared on-chain today, and what's more interesting about the publisher's identity—they're the head of growth at a major exchange. This inevitably makes one wonder whether this grassroots, down-to-earth operating style might be the cultural DNA of this exchange. Based on the movements of official personnel, this strategy does appear to be being consciously implemented. It seems this kind of cultural positioning is gradually becoming a distinctive feature of their ecosystem.
I spent the entire morning scrolling through nearly a hundred tweets from industry opinion leaders, and I compiled an observation note at noon.
There's an interesting phenomenon: this opinion leader has been emphasizing the importance of grassroots culture. While this concept may not sound sophisticated or high-end, it certainly makes it easier to spark discussions and disagreements—and disagreements mean engagement, and engagement means traffic value. This logic is particularly effective in the Web3 world.
Coincidentally, a meme project with obvious grassroots characteristics just appeared on-chain today, and what's more interesting about the publisher's identity—they're the head of growth at a major exchange. This inevitably makes one wonder whether this grassroots, down-to-earth operating style might be the cultural DNA of this exchange. Based on the movements of official personnel, this strategy does appear to be being consciously implemented. It seems this kind of cultural positioning is gradually becoming a distinctive feature of their ecosystem.