With the development of Internet social platforms, the value of IP is becoming more and more significant in today's era, and the rise of the Web3 concept and the application of blockchain technology have brought profound changes to the IP industry. With blockchain technology such as NFT as the carrier, the IP of the Web3 world has been endowed with new cultural connotations and commercial value through on-chain transactions, user empowerment, and community co-construction. This article will take stock of the top three Web3 IPs, Bored Ape Yacht Club, Pudgy Penguins, and Doge, and deeply analyze their cultural connotations, community building, and market performance for you.