Sony’s move this time is pretty interesting—they directly launched the Startale USD stablecoin on their own Ethereum L2 network.

This isn’t just about issuing a token. Their approach is to integrate stable payments and reward mechanisms into games, apps, and content ecosystems. In simple terms, they want users to seamlessly use crypto payments while playing games or using apps.

Traditional giants are starting to take consumer-level Web3 seriously, and that’s a pretty strong signal. Sony already has a huge user base and content ecosystem. If they can refine the payment experience, this could really bring a breakthrough in real-world application. After all, what the industry lacks most now are scenarios where ordinary people can use crypto without even noticing.

As these major players enter the Ethereum L2 space, the possibilities are definitely expanding.