What would be the ultimate goal of on-chain applications if not finance?

Recently, while looking at @RiverdotInc's approach, I increasingly feel that many people underestimate the potential of the "light interaction" track.
In the past few years, almost all attention has been diverted to DeFi and trading structures. But the reality is, most users don't want to face complex strategies every day; they prefer a low-threshold but persistent on-chain relationship.
What River is trying to do is somewhat like mixing social, gaming, and incentives, but without following the traditional SocialFi path that heavily relies on relationship chains.
It's more like building a lightweight but high-frequency interaction scenario, allowing users to naturally leave behavioral data.
The key here isn't about how much you earn, but whether you're willing to stay and keep playing.
It sounds simple, but in fact, it's one of the most difficult things in Web3 today. Because most products are designed for user acquisition, not retention.
So the controversy is obvious: is this model a new paradigm, or just another packaged growth tool?
It may not be obvious in the short term, but once users start forming habits, the moat of this structure will be deeper than liquidity.
I lean more towards the latter, but only if it truly makes people stay, rather than locking them in with rewards.
@Galxe @River4fun @RiverdotInc @easydotfunX @wallchain #Ad #Affiliate @TermMaxFi