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Samba and TiVo Announce Strategic Partnership to Transform CTV Advertising Across the UK
Samba TV and TiVo Ads have announced a strategic partnership to transform CTV advertising in the UK. This collaboration integrates Samba’s AI-driven media intelligence and audience targeting with TiVo’s connected TV platform and premium ad inventory, aiming to provide comprehensive cross-platform measurement and activation for brands and agencies. The partnership intends to offer more powerful, data-driven media solutions at scale, enhancing the effectiveness of CTV advertising efforts.