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Toyota Gains Edge Over BYD in Japan's EV Market
Toyota has significantly enhanced its competitive position against BYD in Japan’s EV market, largely due to increased government subsidies for its models, providing a nearly $6,000 advantage per vehicle. Although BYD had higher overall sales in 2024, Toyota’s updated bZ4X SUV sales pushed it to become the top-selling domestic EV brand for four consecutive months by February 2026. This success underscores Toyota’s strategic investments in EVs and the impact of supportive government policies, hinting at future international expansion.