Victoria's Secret's net sales in 2025 increased by 5% year-over-year, with net sales in the fourth quarter up 8% year-over-year.

According to Victoria’s Secret and its company(“Victoria’s Secret” or “the company”), the financial performance report for the fourth quarter ending January 31, 2026, and fiscal year 2025 shows that net sales for the fourth quarter of 2025 were $2.27 billion, up 8% year over year, exceeding the previously issued guidance range of $2.17 billion to $2.2 billion; comparable sales for the fourth quarter of 2025 increased by 8%. In the same period, net sales for fiscal year 2025 were $6.553 billion, up 5% year over year, exceeding the previously issued guidance range of $6.45 billion to $6.48 billion; comparable sales for fiscal year 2025 increased by 5%.

Victoria’s Secret CEO Hillary Super said, “The company’s revenue and profit across brands, channels, and regions have all exceeded expectations. This quarter, consumers have responded enthusiastically to our products and marketing campaigns, and both customer acquisition and average order value increased at the same time. The performance in 2025 reflects the phased results of our ‘Path to Potential’ strategy: brand momentum is building, and we are forging deeper connections with consumers worldwide.”

(Victoria’s Secret)