Recently, I've seen a bunch of PFP/member card projects touting "long-term brand value," and I roll my eyes: honestly, most of the time it's just grabbing your attention, a few days of excitement, then silence in the group for half a year. The ones that truly survive are those you’re willing to renew even if you don’t look at the floor price—stable benefits, reliable fulfillment, and a team that doesn’t keep changing narratives. By the way, when a major public chain is upgrading/maintaining, everyone starts guessing whether the ecosystem will migrate… I just want to say, don’t rush to push stories, wait for confirmation, wait until they actually move the services and community first. Anyway, I do options trading, I’d rather earn less than gamble my position on a “brand feeling.” Just wait until you’ve thought it through.