Cryptocurrency marketing agency Surgence Labs is expanding its role as a growth partner for venture-backed Web3 startups, aimed at addressing a critical gap in the industry: funded projects struggling to convert investments into user growth. Co-founder Julian Stafford points out that the lack of distribution infrastructure and barriers in technical user onboarding are the main reasons. Operating independently from any single venture capital firm, the company has created over $100 million in total value locked (TVL) and more than 2 million users for clients such as Fast Protocol and Gomble Games, leveraging its structured six-pillar marketing methodology.