Direct Report from AWE | TCL "Screen Universe" Debuts, Mini LED TV Global Market Share Reaches 31.1%

MaticHoleFiller · 2026-03-17T10:49:11+00:00

At the 2026 China Home Appliance and Consumer Electronics Expo (AWE2026), TCL showcased multiple cutting-edge technologies, including SQD-Mini LED and printed OLED. Its flagship television TCL X11L features advantages in high color gamut and brightness, while the printed OLED foldable display achieves both portability and large-screen experience. Under TCL's display technology innovation, its global market performance in 2025 has been excellent.

MaticHoleFiller

2026-03-17 10:49:11

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Special Topic: 2026 China Home Appliances and Consumer Electronics Expo (AWE)

Sina Tech News, March 12 — At AWE 2026, TCL focused on three core industries: smart terminals, semiconductor displays, and new energy photovoltaics. The company showcased cutting-edge technologies and innovative products representing the “Screen Universe,” including SQD-Mini LED and printed OLED displays.

It is reported that TCL’s flagship TV, the X11L, which is the world’s first to feature SQD-Mini LED display technology, leverages three core technologies: super backlight, super quantum dots, and super screens. It achieves five major advantages: wide color gamut, no color mixing, more zoning, higher brightness, and a thinner overall design. It also boasts 100% BT.2020 wide color gamut, placing it at the industry’s leading level.

Additionally, TCL CSOT displayed a foldable portable display with printed OLED technology (28 inches). When folded, it is only 16 inches; unfolded, it transforms into a 28-inch immersive large screen, enabling truly portable large-screen work and entertainment experiences. The recently released TCL OLED+ high-end monitor, the X3A, also made an appearance at AWE 2026. This monitor successfully addresses issues like text color fringing and screen purple hue, with professional-grade color accuracy. It supports dual modes: 4K at 240Hz and 2K at 480Hz, satisfying users’ demands for ultimate image quality and ultra-fast response.

According to TCL现场工作人员, driven by display technology innovation, TCL ranked second globally in 2025 for TV shipments, with a market share of 14.7%. TCL Mini LED TVs ranked first worldwide, with a market share of 31.1%.

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Editor: Song Yafang

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