Gartner Marketing Survey Finds 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing Content

2026-03-17 09:55:09

A Gartner Marketing survey indicates that 50% of U.S. consumers prefer brands that do not use Generative AI (GenAI) in their consumer-facing content. This skepticism arises as 61% of consumers question information reliability and 68% wonder if content is real, suggesting marketers must prioritize transparency, offering GenAI use as an option and immediately showcasing its value to build trust. Brands should label AI-driven experiences and back claims with proof to strengthen customer relationships rather than weaken trust.

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