Domino's Pizza orders fall as prices rise with a large costing £26

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Domino’s Pizza experienced a drop in order volume last year due to flagging consumer confidence and increased operating costs, leading to a 4% price hike. Despite a 0.9% decrease in orders, system sales rose by 1.5% to £1.6 billion, while underlying pre-tax profit fell 15% to £91.2 million. The company is optimistic about 2026, anticipating growth from its new Chick ‘N’ Dip sub-brand and efforts to manage costs more effectively.

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