Bilibili Becomes AWE2026 Official Exclusive Testing Platform; Home Appliance Testing Content Playback Volume Increases 145% Year-over-Year

K-LinePoet · 2026-03-17T01:01:34+00:00

The 2026 China Home Appliance and Consumer Electronics Expo was held in Shanghai, with Bilibili (B Station) serving as the official exclusive evaluation partner platform, demonstrating rapid growth in its home appliance and household content. B Station upgraded its exhibition booth this year, allowing visitors to experience products firsthand, and jointly released the "Top 30 Home Appliances and Home Furnishings List Loved by Young People," collaborating deeply with multiple brands.

K-LinePoet

2026-03-17 01:01:34

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Shanghai Securities News China Securities Network News (Reporter Luo Maolin): From March 12 to 15, the 2026 China Home Appliances and Consumer Electronics Expo (AWE2026) was held in Shanghai. After participating for the first time last year, Bilibili (hereinafter referred to as “B Station”) further deepened its official partnership this year, becoming AWE’s exclusive evaluation partner platform.

As a video community highly popular among young people, B Station has seen rapid growth in home furnishings and appliances content in recent years. Currently, the total number of B Station users interested in home furnishings and appliances has exceeded 100 million. In 2025, the total submissions of smart living-related content increased by 67% year-on-year, with views rising by 129%; home appliance review videos saw a 145% year-on-year increase in views.

This year, B Station’s AWE booth was further upgraded, covering the main stage and five fun evaluation zones, to reflect popular review content within the B Station ecosystem. Guided by staff, visitors can also get hands-on experience, transforming from “exhibition visitors” to “reviewers,” and personally try out various cutting-edge home appliances.

Additionally, this year, B Station partnered with AWE officials to exclusively release the “Top 30 Home Appliances and Home Furnishings Loved by Young People” list. B Station collaborated deeply with over 20 brands on the list, allowing users to visit the relevant AWE exhibition areas to check in, vote for the two products they most want to review from the listed items, and then have UP hosts conduct live testing on-site.

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