National Bureau of Statistics: Online short drama market booming, platform transaction volume grows over 30% in first two months of the year

NightAirdropper · 2026-03-16T22:28:08+00:00

On March 16th, the State Council Information Office released the national economic operations report for January-February 2026. Online consumption continued to grow, with retail sales increasing 9.2% year-over-year. Online product retail grew 10.3%, while service consumption also performed well, driving the development of green, healthy, and other consumption types.

NightAirdropper

2026-03-16 22:28:08

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On March 16, the Information Office of the State Council held a press conference on the operation of the national economy for January-February 2026.

Fu Linghui, spokesperson for the National Bureau of Statistics, chief economist, and director of the Department of Comprehensive Statistics on the National Economy, introduced that with the growing momentum of online and digital consumption, online retail sales continue to expand.

In the first two months of this year, online retail sales of goods and services increased by 9.2% year-on-year, significantly faster than the growth of total social consumer goods retail sales. Among them, online retail sales of goods grew by 10.3%, outpacing the overall retail growth of goods, further strengthening its role in driving consumption. The popularity of online service consumption continues to rise, with online service retail sales increasing by 7.3% year-on-year in January-February, also faster than the growth of total service retail sales. Since the beginning of this year, the online short drama market has been quite popular, with platform monitoring showing that transaction volume on online short drama platforms increased by over 30% in January-February. At the same time, green consumption, health consumption, and the debut economy continue to demonstrate their positive effects on boosting consumption.

Text / Beijing Youth Reporter Dong Xin

Editor / Ni Jiening

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