Peacock is enhancing its mobile app through AI-driven features and vertical video to boost user engagement, including "Your Bravoverse," which features an AI virtual avatar of Andy Cohen that delivers personalized Bravo video clips, vertical-format NBA live streams, and new mobile games from Wolf Games. The streaming platform, with 44 million subscribers, posted a loss of $552 million in Q4 2025, as it aims to compete with social media by integrating short-form video content and interactive experiences.

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